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Sunday, 8 June 2014

How to do marketing

1. Picking the right audience.
2. Crafting an irresistible offer.
3. Building a simple sales funnel.
4. Creating a 24/7 marketing machine.

5. Delivering world-class service.  

There are three C's involved in the "24/7 Marketing Machine" process

There are three C's involved in the "24/7 Marketing Machine" process.
 
Read this next sentence carefully:
 
If you're failing to get leads, sales and clients right now it's because one or more of these three steps is doing really badly for you - or is just completely non-existent in your business.
 
1. CAPTURE
 
When someone lands on your website, your first and immediate goal should be to show them a solution to your problem.
 
You have just 3 seconds to make this impact. Otherwise your visitor clicks away and will probably come back to your website again.
 
They find your website because they have a problem they want to solve. 
 
Your job is to get really clear on what that problem is and present it to them.
 
Ask for their info in exchange for a "money magnet" you can give to them which includes some of the solutions. 
 
I've written at length about money magnets on my blog recently.
 
This gets you their contact info which is the first step to building a long-lasting relationship.
 
And it helps you speed up the Know, Like, Trust process.
 
2. COMMUNICATE
 
Not many people will commit to purchasing on their first visit.
 
Buying decisions can take anything from a few minutes to weeks and even months.
 
Regular follow up (automated or not) is vital to establishing a strong relationship with your potential clients.
 
Write blogs, share videos, create ebooks, write emails, run classes. Provide demonstrations. SHOW, don't just tell.
 
Providing education is NOT enough though. Writing entertaining and engaging email is a skill you can build, for example. And one that can pay you back in millions every year.
 
Talk to your prospects about the successes of your other clients. Inspire them, motivate them, guide them.
 
3. CONVERT.
 
Your communication builds trust.
 
Your "conversion elements" make it really easy for your prospects to say Yes and buy your products.
 
Things like webinars, tele-seminars, sales pages, product offers, videos, coupons, etc.
 
Find the right way to overwhelm your prospects with an offer they didn't believe they'd expect - or that they won't expect - and you'll get a LOT of sales.
 

So there you have 3 steps.